The right approach
Search Engine Optimisation
Research and Analysis
Before starting on any Search Engine Optimisation project, one must first choose which keywords they wish to optimise for. Keyword research involves analysing and finding keywords or key phrases that are frequently searched by your potential customers and clients. Different keywords have varying search volumes, advertiser competition and search trends. By researching and analysing the various combinations of keywords, we’ll be able to help you determine which keywords you want to target and begin optimising your website towards them.
Also as a preliminary procedure, we’ll analyse the completed website and identify which methods and which techniques will be used to most efficiently optimise for search engines. The reason this step is done after the completion of the website is because during development, the code and structure of the website will undergo many changes, making it difficult to set a specific optimisation strategy.
An important, but frequently overlooked step of SEO: working out who and what you’re up against. It is unlikely that any highly searched keywords would have no competitors. Only by analysing and ‘sizing up’ your competitors will you be able to efficiently surpass them on the results ladder.
Optimisation
Using the reports and results from the above steps, we’ll then be able to make the required additions, changes and adjustments to the website code to gear it towards maximum search engine visibility. Although this will not affect anything visually for the online user, search engines will begin to make connections between the content on the site and the chosen keywords or phrases, and your website will begin to be ranked on the results pages.
Your website will be submitted to all the major search engines, relevant website directories and networks in order begin developing an online footprint.
Submitting a press release will help in getting your name out there and developing publicity. We’ll be able to help you write and structure a press release that is orientated towards your chosen keywords and congruent with your company profile.
Ongoing Maintenance and Reports
One of the ways search engines rank your website is based on how many sites link to you. The more influential and popular those sites are, the more emphasis search engines will place on ranking site highly. Developing these links takes time and needs to be done regularly in order to stay well ranked on the search result pages.
In order to measure progression and see results, we’ll provide you with monthly Google Analytics Traffic Reports. These reports contain a huge amount of critical, in-depth information about your visitors. From which pages they looked at the most and how long they stayed on your site to where they were from and how they found your site, we’ll be able to help you analyse these results and, if necessary, make strategic changes in order to maximise the profitability and efficiency of the site.
Along with traffic reports, you’ll also receive reports that show you the progress your website is making in specific keyword rankings. Using this information, we can plan to either progress further into more keywords, or focus on ranking highly on critical phrases.
Our Rates and Fees
We generally charge a fixed fee for a website, which is calculated depending on the complexity and functionality of what you're after. Other additional services (things like updates or photography) are charged at an hourly rate.
Please don't hesitate to contact us if you have any questions. Or have a read through the FAQ.